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AMRoC (Advanced Manufacturing & Robotics Center) Fab Lab - Makers Market PR Intern

University of South Florida (USF) - Mellon Humanities Internship Program
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University of South Florida (USF) - Mellon Humanities Internship Program

Mellon Humanities Internship Program
Title: AMRoC (Advanced Manufacturing & Robotics Center) Fab Lab - Makers Market PR Intern
Internship Site: 2154 University Square Mall, Tampa, FL 33612
Field: Non-profit Organizations
Total Internship Hours: 50
Location: Onsite – Tampa, FL

MHI Compensation: This position is eligible for the MHI $1000 Scholarship. Students who receive an offer for this position will be required to enroll in the Mellon Humanities Internship course to receive the $1000 scholarship disbursement. As referenced in the Student Interest Form that you filled out to sign up for participation in MHI, this scholarship can impact, or be impacted by, other financial aid you receive. 

If an internship requires out of pocket costs, students may apply for reimbursement for expenses including background checks, qualifying travel, or equipment. All applications will be reviewed and processed for eligibility. Please contact your departments internship coordinator for more details.

The $1000 scholarship offered for this position is intended to provide financial assistance for the pursuit of your education; it is not compensation for the performance of any services and does not create an employment relationship between the you and the Site.

This position is an experiential learning opportunity and receipt of the scholarship is tied to an academic course (IDS 3947). If you do not complete your registration for the course in a timely manner, your internship offer may be withdrawn, and your department’s Internship Coordinator may notify the host organization that the position has reopened.

Job Description:                                                                                                      

The Advanced Manufacturing & Robotics Center (AMRoC) Fab Lab is a program of the nonprofit Foundation for Community Driven Innovation (FCDI). AMRoC Fab Lab is an intentionally inclusive and accessible STEAM (Science, Technology, Engineering, Arts, and Manufacturing) learning and idea development center where people of all ages and backgrounds can:

  • Explore science, technology, engineering, manufacturing, and related education and career skill-building opportunities.
  • Have access to a workshop with a wide variety of power and hand tools.
  • Learn about design, 3D printing, and prototyping.
  • Enjoy robotics and other experiential science, tech, and arts programs.
  • Get entrepreneurial support and networking resources.

And in that entrepreneurial spirit, we are seeking an intern to help us get the word out as we launch our new Makers Market retail space.

Responsibilities include:

Part I (50 hours):

  • Contribute to the initial inventory setup of the nonprofit retail store at AMRoC Fab Lab.
  • Audit existing marketing materials and analyze the current local audience to identify immediate promotional opportunities for the makers market.
  • Develop an integrated sales and digital marketing plan designed to establish an earned revenue stream for the nonprofit lab.
  • Create a promotional content toolkit containing structured media assets, templates, and public relations outreach drafts.

Part II (50 hours):

  • Launch a targeted mini-campaign across digital platforms using the newly created assets to drive initial foot traffic to the store.
  • Monitor campaign performance metrics and compile sales data into a final project report outlining outcomes and future recommendations.
  • Reflect on operational challenges and campaign tracking friction to refine the store's promotional tactics.
  • Maintain professional, reliable communication with lab staff and store visitors throughout the execution of the project.
  • Deliver a final presentation and handover the completed marketing toolkit to the AMRoC Fab Lab team.

Qualifications:

  • Some familiarity with  media and marketing tools
  • Willingness to learn – we don’t need anyone who thinks they already know it all.  We’re looking for someone comfortable making mistakes and applying lessons learned. 
  • Professionalism, punctuality, patience with processes and a sense of humor
  • Strong communication (verbal and written) and presentation skills