Social Media Specialist

WHY YOU SHOULD APPLY

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.

YOU SHOULD HAVE:

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media platforms
• A strong understanding of the various audience types and social media best practices to optimize engagement and traffic
• Experience with social media management platforms (Hootsuite preferred)
• 2+ years of experience building social presence for global consumer brands
• Experience in handling social media presence for both B2B and B2C clientele
• A successful track record of building strong social momentum and adoration for brands
• A working knowledge of the blogging ecosystem relevant to the company’s field.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Openness to feedback and collaboration from management and others throughout the organization
• A BA in Communications, Marketing, Business, New Media or Public Relations
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PT
• The ability to stay highly organized with great attention to detail and be deadline-oriented
• The ability to maintain strict confidentiality and discretion
• Reliable transportation if working in-house
• A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

YOUR DUTIES AND TASKS:

• Creating and distributing engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
• Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
• Researching opportunities for new social marketing platforms and select adapt current process to fit client needs.
• Staying up-to-date with current and emerging technologies and trends in social media, design tools, and applications.
• Thinking outside the box to develop dynamic strategies that increase followers and target new customers while keeping them consistently engaged.
• Developing and expanding community and/or influencer outreach efforts for clients.
• Analyzing campaigns and translating anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Setting specific objectives and reporting on ROI, online reviews, feedback from customers and responding to inquiries.
• Creating editorial calendars and syndication schedules.
• Providing training and guidance to social media and marketing team members on social media implementation best practices and strategies.